I put this reel together as an overview of some tools I carry on the belt. Trickiest of the bunch (but the most fun) was compositing the swimmer and the whale. I’m always up for a challenge but this one had me calling to the Gods from the start.

The Avanti retail TVC for Sheppard Industries got a thumbs-up-selfie (check out the whole thing here). I’ve usually got a bunch of ideas waiting and I was able to let a few out with this one. And for the spotters out there — lead cyclist is Eddie Merckx.

PS. The bribe is a bottle of home brew. Currently out front is an American Pale Ale which has slightly fruity undertones and an alcohol level equal to a gentle slap from the person next to you at the bus stop. “How dare you! I’ll have another.”