Global Marketing Communications Manager Simon Rush asked for an overview video for InsightHQ — a quarry management portal you view via your web browser. The video would be used at international expos and as an online sales asset.
With an existing international client base the video had to work just as well in Buenos Aries as it did in Berlin. To solve this we created a simple visual story that utilised industry processes and added a dash of motion tracked graphic overlays.
We took a small crew north to Whangaripo and did all shooting on location. Big machines, lots of noise and a drone to capture the action. Special thanks to Steve at Rodney Aggregates for putting up with us Townies for the day!